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Independent Feedback
Boards of quoted companies, their management and their Investor Relations departments need clear feedback from the market to enable optimisation of their offering to shareholders.
For feedback to be comprehensive it needs to come from both shareholders and non-shareholders.
The highest quality feedback is obtained by independent professionals working exclusively and visibly for the quoted company and communicating directly with decision makers across the whole investment community.
The advantages of feedback are:
- By acting on feedback received, companies can increase their universe of investors and hence the demand for their shares.
- A full and continuing understanding of market expectations enables companies to communicate more effectively with their investor base and hence to achieve and maintain a premium rating.
- Smith's conducts Perception Analysis surveys for clients, contacting shareholders and non shareholders directly to build a picture of why investors do and do not hold shares in the company.
- Interviewees are not bound by geography and can be based in the UK, continental Europe, North America and in other markets.
- Performing a Perception Analysis contributes to corporate governance by engaging with the market and sends a clear signal of a board's commitment to listen and respond to feedback.
- Interviewees welcome the opportunity to give full and frank opinions knowing that they will reach the Board and be reported on a non-attributable basis.